AUCKLAND, Today: dentsu turned up big at this year’s Big Gay Out, bringing a colourful mix of creativity, connection and community energy, with the festival scaling up in both presence and impact across Tāmaki Makaurau.
essano launches Full Disclosure to prove honesty is its strongest ingredient
AUCKLAND, Today: essano has rolled out Full Disclosure, a new campaign made entirely in Aotearoa, spotlighting its push for straight-up transparency in skincare and storytelling.
Breast Cancer Foundation NZ partners with Special to transform awareness into action
AUCKLAND, Today: Special is stepping in as Breast Cancer Foundation NZ’s new lead strategic and creative agency, teaming up to push for fairer breast cancer outcomes across Aotearoa.
Saatchi & Saatchi NZ and Digitas NZ uncork Destiny Bay for Australia
AUCKLAND, Today: Destiny Bay Winery has unveiled This is Destiny, a fresh creative platform from Saatchi & Saatchi NZ and Digitas NZ, spotlighting the serendipitous origins of the boutique Waiheke Island wine brand.
Anchor teams with Polly Markus to spice up weeknight meals
AUCKLAND, Today: Anchor is stepping into screens and feeds alike with a new campaign alongside Sky and Miss Polly’s Kitchen creator Polly Markus, blending influencer cooking content with premium broadcast placements.
Getty Images partners with NZME on Herald archive
AUCKLAND, Today: A new deal puts The New Zealand Herald’s photography on the global stage, with Getty Images partnering NZME to licence visuals from the publication’s extensive archive and daily news output.
WOO adds 13 global members
AUCKLAND, Today: Fresh off a packed APAC Forum in Seoul that drew 400+ delegates, the World Out of Home Organisation has added 13 new members from multiple regions worldwide.
Curious Nation kicks off year with global wins
AUCKLAND, Today: Three fresh wins are giving Curious Nation an energetic start to the year, with new projects spanning New Zealand, Australia and Japan, including landing Goodman Fielder to deliver insight-driven brand experiences across multiple markets.
Arrivals & Departures: Anthem strengthens team with two hires
AUCKLAND, Today: Two new hires are bolstering Anthem’s comms muscle, with senior specialist Conor Roberts and rising talent Alicia Lemmer joining the integrated agency as it expands leadership strength and consultancy depth.
Arrivals & Departures: OMD taps Blair Alexander as CEO to guide next chapter growth
AUCKLAND, Today: OMD is bringing in Blair Alexander as New Zealand CEO from 2 March, stepping in to steer operations and shape future-ready capabilities for the agency’s next growth phase. He reports to Nikki Grafton.
