The Comms Council’s Effies steering committee has announced the appointment of Chris Baker, founder at Bacon Strategy & Research London, will be this year’s international judge for the 2017 Effie Awards (held in association with TVNZ).
Baker has 40 years’ experience working with brands and communications, with particular expertise in the area of communications effectiveness evaluation.
He has been involved in judging the UK’s IPA Effectiveness Awards since the early days and has helped pioneer thinking on the ‘longer and broader’ effects of advertising.
- Read Chris Baker’s bio here
Share this Post
