AUCKLAND, Today: In one of the most challenging years since, and perhaps including, the 2008 Global Financial Crisis, the Out of Home Media Association Aotearoa (OOHMAA) is pleased to report a successful 2024 for the Out of Home industry.
Total revenue grew by 10% year-on-year to $204 million, highlighting the strength, adaptability, and enduring relevance of Out of Home advertising in New Zealand’s dynamic media landscape.
Key Highlights
- Digital Out of Home (DOOH): The primary growth driver for 2024, DOOH revenue increased by 14% year-on-year to reach $157 million, representing 77% of total Out of Home revenue
- Programmatic Digital Out of Home (pDOOH): Showing rapid growth, pDOOH revenue surged by 23% year-on-year, accounting for $15.7 million. It now represents 11% of total digital revenue, up from 10.4% in 2023
“Out of Home doesn’t interrupt—it enhances. With its ability to connect with audiences anywhere, at any time, it’s no surprise the medium continues to grow and solidify its position in the advertising landscape.” – Natasha O’Connor
OOHMAA CEO Natasha O’Connor remarked, “2024 has been a year of remarkable milestones for the Out of Home industry. This growth reflects the dedication of OOHMAA members to innovation and excellence, as well as the channel’s ability to seamlessly connect with audiences in impactful ways.
“By embracing new technologies and delivering creative, effective campaigns, Out of Home continues to be a critical component of advertisers’ media strategies.”
Advertisers increasingly view Out of Home as a key player in omnichannel strategies thanks to its unmatched combination of mass reach, flexibility, and data-driven targeting.
As the last true mass marketing medium, Out of Home delivers impactful real-world presence while integrating smoothly into consumers’ lives.
“Out of Home doesn’t interrupt—it enhances,” adds O’Connor. “With its ability to connect with audiences anywhere, at any time, it’s no surprise the medium continues to grow and solidify its position in the advertising landscape.”
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