AUCKLAND, Tuesday: Production company 3&7, with Colenso BBDO, has shot an amusing new Mars Pedigree Adoption campaign to help find loving homes for shelter dogs.
The campaign launches with a film celebrating dog-parents, and continues with OOH ad radio.
Thanks to Colenso’s notoriously truncated credits lists – which name the key client execs, but usually fail to acknowledge their own talented people – we are unable to name the 3&7 director for this spot.
But we suspect it’s the classy Steve Ayson.
- www.3and7.com
- View the ad below
CREDITS
Client: Mars
Pedigree Global Brand Director: Fabio Alings
Pet Segment Marketing Manager: Cormac Van Den Hoofdakker
Agency: Colenso BBDO
Production Company: 3&7
Photographer: Steven Boniface
Media Agency: Wavemaker
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