Clemenger BBDO’s never-ending run of outstanding NZTA road safety ads continues unabated with Limits, a cautionary tale that mines similar drink-driving territory to Mistakes.
The campaign, shot by Robber’s Dog director Adam Stevens, is running across all major networks.
Watch its progress in the next round of global and local awards shows.
CREDITS
Agency: Clemenger BBDO
Executive Creative Director(s): Philip Andrew, Brigid Alkema
Copywriter: Emily Beautrais
Art Director: Steve Hansen
Head of TV: Martin Gray
Director of Social Marketing: Linda Major
Senior Account Manager: Bethany Omeri
Media Agency: OMD
Managing Partner: Matt McNeil
Account Manager: Elena Kotsapas
NZTA
Principal Scientist: Paul Graham
Principle Advertising Advisor: Rachel Prince
Senior Marketing Advisor (NZ Police): Campbell Moore
Production Company: Robber’s Dog
Director: Adam Stevens
Executive Producer: Mark Foster
Grade: Ben Egelton
Flame: Nigel Mortimer
Audio Post: The Coopers
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