NZ cinema audiences rewrote the record books in 2014 – NZ box office records are now the highest in cinema history. This exceeds the previous best year, 2010, when Avatar redefined box office records globally.
Fuelled by blockbusters including Avengers: Age of Ultron, Fast & Furious 7 and Fifty Shades of Grey among many others, the NZ box office is up 19% year to date and admissions are up 12%, driven by all key demographics.
“The autumn/winter season opened with a bang; audiences are flocking to the cinema in droves to see the slate of blockbuster franchise powerhouses,” says Val Morgan NZ sales manager Suzie Lamborn.
Avengers: Age of Ultron debuted to a massive $3.7 million in New Zealand, setting the third highest opening of all time and the highest opening of 2015. The top five films year to date include Fast & Furious 7, Avengers: Age of Ultron, The Second Best Exotic Marigold Hotel, Fifty Shades of Grey and Cinderella.
“Brands using cinema are being rewarded with campaign audience delivery in an unrivalled content environment,” Lamborn said. “Cinema is the ultimate platform for brands, premium content to the most engaged audience.”
Meanwhile, to reinforce cinema’s role in the media mix, Val Morgan has just released the third phase of their Power of Cinema research. The research proves that cinema plays a more powerful role than ever in an advertiser’s AV strategy, delivering uplifts in positive brand sentiment measures, advertising cut through and brand consideration.
“And the ride isn’t over with a massive 4.4 million admissions expected in the upcoming winter season,” Lamborn said. “With blockbusters releasing week after week such as Entourage, Jurassic World, Minions, Ted 2, Magic Mike XXL, Marvel’s Ant-Man, there are abundant brand opportunities across a breath of target audiences.”
- Suzie Lamborn: slamborn@valmorgan.co.nz or ph 09 951 6182.
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