NZ agencies picked up six Golds at the Asian Marketing Effectiveness & Strategy Awards in Singapore overnight. Saatchi & Saatchi and Auckland indie Republik covered themselves in glory with two Golds apiece. The other two Golds went to DDB and Colenso.
All up, NZ scored a remarkable 39 gongs, compared to Australia’s 32 (one of which was a Platinum).
In the Silvers, DDB won four, and Saatchi picked up another brace. Also among the Silvers were Auckland indies Twenty and Republik, and Colenso and Clemenger.
NZ’s Bronzes went to DDB (2), SparkPHD (2) Colenso and Clemenger.
The AMES Awards applauded a total of 144 winners across 10 countries with 3 Platinum, 26 Gold, 44 Silver and 70 Bronze trophies.
GOLD
Saatchi & Saatchi: Tui Catch a Million in Effectiveness – Alcoholic Beverages
Saatchi & Saatchi: Tui Catch a Million (Sponsorship & Event Marketing)
Republik: Fuji Xerox Haus of Versant (Effectiveness – Business Products & Services)
Republik: Fuji Xerox Haus of Versant (Effectiveness – Small Budget Marketing Campaign)
DDB: SKY TV Bring Down the King (Media Strategy)
Colenso BBDO: Mars Share For Dogs in Digital Strategy
SILVER
Twenty: AA Insurance In It for Life (Data & Analytics)
DDB: Sky TV Bring Down the King (Digital Strategy)
DDB: Bring Down the King (Publications & Media)
DDB: Sky TV Bring Down the King (Digital Media)
DDB: Lion Deep Dive (Integrated Marketing Campaign)
Colenso BBDO: Mars Share For Dogs (Digital Innovation)
Clemenger BBDO: NZTA Mistakes (Public Health & Safety Messages)
Republik: Fuji Xerox Haus of Versant (Sponsorship and Event Marketing)
Saatchi & Saatchi: Tui Catch a Million (Marketing Campaign for National Brand Development)
Saatchi & Saatchi: Tui Catch a Million (Integrated Marketing Campaign)
BRONZE
DDB: Sky TV Bring Down the King (Innovative Use of Media)
DDB: Lion Deep Dive (Branded Content)
Colenso BBDO: Mars Share For Dogs (Innovative Use of Media)
Clemenger BBDO: NZTA Mistakes (Insights/Strategic Thinking)
SparkPHD: Leukaemia & Blood Cancer Foundation Search for a Cure (Media Strategy)
SparkPHD: Leukaemia & Blood Cancer Foundation Search for a Cure (Small Budget Media Campaign)
- See the full list of metal winners here
- www.ames.asia
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