Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO created a print and poster campaign that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.
Each of the three executions features the familiar library card and bares the signature of important and culturally significant individuals who’ve been influenced by that particular book.
“Our mission is to champion readers, writers, and books in New Zealand – and this campaign is going to help,” says NZ Book Council ceo Catriona Ferguson. “We’re incredibly excited about this idea and as this is only the beginning of what we see its full potential to be.”
Colenso creative chairman Nick Worthington said: “Everyone that worked on this campaign is passionate about reading, and are thrilled to think some of that might rub off on people who aren’t.”
CREDITS
Creative Chairman: Nick Worthington
Art Director: Scott Kelly
Art Director: Brent Courtney
Copywriter: Ben Polkinghorne
Business Director: Katherine Sliper
Planning Director: Neville Doyle
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