Following a competitive pitch, NZ motoring brand Autotrader has appointed Y&R to handle its creative and media requirements.
After 33 years of connecting serious car buyers with sellers, Autotrader is one of the most trusted automotive brands in New Zealand. Every month over 450,000+ Kiwis visit Autotrader’s online platforms, and the iconic buyers guide and free weekly magazine reaches 100,000 eyeballs a week.
“The Y&R team really impressed us with their genuinely integrated offer and insightful approach to how we communicate that it’s easier, cheaper and faster to sell your car through Autotrader.co.nz,” said Bauer Trader Media general manager Terry Williams-King.
Y&R managing director Steve Kane said: “Y&R is staffed by serious car nuts and the Autotrader brand is one that most of us have grown up with. In fact the Autotrader Buyers Guide was a staple in every flat I’ve ever lived in.
“We’re looking forward to working with the Trader Group to continue the brand’s legacy.”
Y&R Media general manager Nicky Greville said: “The team behind Autotrader.co.nz has built a remarkable platform that seriously outclasses every other online automotive trading site servicing this market and it delivers the best results for those looking to sell.”
Autotrader is the flagship brand of the Bauer Trader portfolio which consists of six industry-specific market-leading magazines and six associated websites.
Y&R’s first campaign for Autotrader will be in market later this year.
Tim’s lat day today. Not known.
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