Freeman’s Bay indie Republik has been appointed as the Starship Foundation’s advertising, media and strategic comms agency. The incumbent was Whybin\TBWA.
The agency’s main challenge is to help the foundation to raise funds to offer world-class healthcare for its young patients.
With nearly 120,000 patient visits every year by children from all over New Zealand, Starship is the country’s national children’s hospital
“We engaged Republik to work with us on the The Big Egg Hunt and they did an outstanding job,” said Starship Foundation ceo Brad Clark.
“The quality of creative output and their ability to manage multiple production demands ensured The Big Egg Hunt was a huge success. They really made an effort to understand what we’re about and most importantly added value at every post.”
The Starship Foundation raises up to $10 million a year. Donations are extra to Government funding and provide for initiatives such as the Starship National Air Ambulance Service, which brings children from all over New Zealand to Starship for life-saving care.
Donations also go towards refurbishments, new technology and medical equipment, vital research, boosted family support, staff training and community outreach projects to keep children out of hospital.
Republik’s Craig Abbott said: “It’s an amazing organisation. And one that runs pretty close to the hearts of the team here at Republik. We all either have kids, brothers, sisters or friends that have experienced what Starship delivers and we’re thrilled to be given the opportunity to partner Starship.”
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