Cute piglets and bunnies again dominate the July chart, and look set to run for quite a while. There are two debuts this week – O&M brings back the KFC Double Down, and DB Export’s remarkable Brewtroleum makes the chart just two weeks after it went on air.
- Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)
- BP My BP Story (Ogilvy & Mather), Waitemata Films (Rob Sarkies)
- Mastercard Ritchie McCaw, McCann Sydney (Jesse James McElroy)
- Kiwibank Independence Dance, Assignment Group, Flying Fish (Greg Page)
- Pak’nSave Stickman Price Control/Meat Dreams, FCB
- NZ Post You Can, Clemenger BBDO Wellington, The Sweet Shop (Iain Mackenzie)
- Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)
- AA Life Yellow Sheep, Rainger & Rolfe, Film Construction (Perry Bradley)
- KFC Double Down 2015, Ogilvy & Mather
- DB Export Save the World, Colenso BBDO
IN THEIR OWN WORDS …
1. Vodafone Piggy Sue
“It’s a heartwarming story line, which restores your faith in the human race, something that is sorely needed these days.”
“It’s cute, heart warming, I like the kindness shown.”
“The humour and feeling the ad invites.”
“Because it is a ‘feel good’ ad. And has a cute pig.”
“Because it is a ‘feel good’ ad. And has a cute pig.”
“I like it because the pig is cute and it has a nice feel good message in it. I can also relate it to rural NZ with all the various characters.”
“It tells a nice story, has great scenery and real New Zealanders.”
“I like the piglet, and the overall storyline.”
2. BP My BP Story
“I love it because it’s kind and sincere and the guy is what a typical Kiwi should be, kind, sincere, happy to help/we can do this attitude. It’s awesome.”
“The bunny looks cute and it’s a really adorable thing to watch him lovingly carry it on his bike all the way up the country.”
“Very cute and heart warming.”
“I have always liked ads with animals that are also humorous.”
“love the cute animals.”
3. Mastercard Ritchie McCaw
“It is humorous, the little bloke is always funny and Richie goes along with everything really well.”
“I just think it is funny and quite cute.”
“This ad is funny and always brings a smile to my face. The guy is such an egg but such a crack up.”
“A real crack up – good fun.”
“It is fast & funny. Very entertaining.”
“Very well done and holds your attention.”
“I like it as it’s an ordinary New Zealander winning the opportunity to do this, and easily relate to.”
1. Vodafone Piggy Sue
2. BP My BP Story
3. Mastercard Ritchie McCaw
4. Kiwibank Independence Dance
5. Pak’nSave Stickman Price
6. NZ Post You Can
7. Toyota The Real Road Experts
8. AA Life Yellow Sheep
9. KFC Double Down 2015
10. DB Export Save the World
The TVC Top 10 is produced by Colmar Brunton (www.colmarbrunton.co.nz) exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit.
Colmar Brunton polled 1000 New Zealanders (aged 18+) online between Tuesday 30 June to Saturday 8 July for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.
To see our full back catalogue of Top 10 charts, go to the home page at www.mad-daily.com, click on Top10 in the menu.
