Whybin\TBWA has shot the Cancer Society NZ’s first new tvc – funded by principal sponsor ANZ – in 22 years. “This year is a significant one for Cancer Society New Zealand as it celebrates its 25th nationwide Daffodil Day on Friday 28 August,” says ANZ head of marketing Astrud Burgess.
“As well as providing an opportunity to raise awareness of cancer in New Zealand, Daffodil Day is a major funding source for the Cancer Society.”
Whybin\TBWA creative lead Andy Lish said: “As the creative agency of the principal sponsor ANZ, we were tasked with the job of recreating a TV advertisement that had been airing for more than 20 years.
“As this was the 25th anniversary of Daffodil Day, we wanted the new commercial to capture its true message – a message of hope for the one in three New Zealanders affected by cancer.
“We were honoured and delighted to produce this pro-bono piece and it is our hope that by putting more of a modern face to this campaign, it will help spread a message of hope for many years to come.”
The Cancer Society wanted to create an emotive tvc that modernised and put a human face to their organisation and one that also represented the one in three New Zealanders affected by cancer. The TVC, shot by Waitemata Films, was based off a social campaign that ANZ ran in August last year asking people ‘Who do you wear your daffodil for?’
“Fundraising for the Cancer Society has always been at the forefront of our sponsorship,” said Astrud Burgess. “Our staff alone have raised $16 million over the past 25 years. So we really hope the new TVC compels people to donate this daffodil day in order to help the Cancer Society provide care, comfort and hope and fund vital research.”
Cancer Society ceo Claire Austin said: “We are absolutely thrilled with the new milestone TVC and believe that it will make a real difference for how our organisation is perceived and we are confident it will support greater Daffodil Day income in the coming years.”
ANZ has been the principal sponsor of Daffodil Day since its inception.
CREDITS
Agency: Whybin\TBWA
Creative Lead: Andy Lish
Creative Director: Julian Andrews
Agency Producer: Nick Barnes
Agency GAD: Nick Bulmer
Account Director: Maike Blackman
Client ANZ: Kylee Daniel & Sue McGregor
Production Company: Waitemata Films
Director: Mike Oldershaw
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