Following a successful launch of July’s inaugural four-part breakfast series designed to give business leaders strategies to grow in the “every-changing landscape around them”, PwC Herald Talks, NZME has announced their second event – Going Global.
The PwC Herald Talks on Going Global will be held on Wednesday 26 August at the SkyCity Theatre. Keynote speaker Fady Mishriki, co-founder and executive vice president of PowerbyProxi, who knows more about technology advances than most, will share his experiences with a ground breaking technology company that has commanded attention from global consumer electronics giants.
“Communication within global markets is now essential and new technologies are making this an industry standard,” he says.
Mishriki is one of the world’s leading specialists in the deployment of wireless power systems working in the most difficult and demanding environments. With a focus on today’s rapid advancements in technology, more businesses are finding it easier to go global. Businesses that are thriving are those that are adapting and responding to these opportunities quickly and efficiently.
With offices in New Zealand and the United States, plus rapidly increasing activity in Asia, PowerbyProxi is going through a period of explosive growth.
“Business leaders who are leveraging the correct tools and assets to fully embrace global opportunities are also finding greater success in conquering domestic markets,” Mishriki says.
Fran O’Sullivan, NZME’s editorial director business, is confident the topic Going Global will be of interest to all New Zealand business owners.
“It’s a great opportunity for Kiwi business owners and management teams to learn about exporting and global growth from those involved at a grassroots level. The panel discussions that will follow the keynote speaker will address strategic insights and practical solutions that can be implemented to improve business performance no matter what size of business you have. That’s what makes these talks so appealing.”
A panel discussion on Going Global will round-off the event, featuring NZ Trade & Enterprise general manager international Tim Green, Rangatira Fund and Kea NZ global chair Phil Veal, and Kim Crawford Wines co-founder and Loveblock Wines ceo Erica Crawford.
NZME’s Fran O’Sullivan is the adjudicator.
Crawford is a business pioneer who created a new business model – a virtual wine company that is now commonplace. Crawford grew Kim Crawford Wines from a small family-owned business to a significant international player that is sold in more than 30 countries. Today, it is New Zealand’s biggest wine brand in the USA and Canada and tops the general sauvignon blanc category in both of these export markets.
Crawford’s new brand Loveblock, has made significant inroads in the United States market within just two years of its launch. It is through first-hand experience that Crawford can share her golden rule of going global.
“Because of our small domestic market, a number of New Zealand SME companies export almost immediately but often don’t have time to iron out potential difficulties,” she says. “The most important learning is what is important in New Zealand, is often irrelevant in export markets. It is key to get to know the market and its people first.”
Veal is an outspoken advocate for the ‘borderless nation’, and believes in the power of global networks to help shape New Zealand for the greater economic good. He is an investor and business leader with over 20 years’ United States and international business experience. Veal will provide insights of how going global is not solely limited to big businesses but can be highly achievable for small and medium New Zealand businesses.
NZME chief executive Jane Hastings says the company was thrilled with the success of the first business forum.
“Any opportunity to allow key business professionals to engage, share ideas and inspire innovation for New Zealand business is a great thing,” she said. “NZME’s proactive approach to provide a forum for key business leaders to discuss current trends in innovation, growth and changing markets around the globe has proven to be the right one.
“Our goal was for everyone to walk away armed with new knowledge and inspired to do business better, and the overwhelmingly positive feedback confirms we achieved exactly that.”
The PwC Herald Talks series are a collaboration by the New Zealand Herald, PwC, Newstalk ZB and event partners SkyCity and Kea.
- Tickets for the Going Global breakfast are $89 per person. Buy here
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