Vodafone Piggy-Sue Flanker is not – as some reports suggest – a TVC. It’s a 30sec video shot at the same time, and by the same crew, as the original Piggy-Sue TV shoot.
“It’s currently screening mainly on Vodafone’s Facebook page,” FCB senior account director Joanna James told M+AD this morning.
Piggy-Sue Flanker takes our heroes to a small-town footy game, where Keith introduces Sue as his team’s new flanker (“she probably plays better than you,” hoots one of Keith’s teammates).
“Our ambition with Piggy-Sue was to make New Zealand’s most-loved ad to celebrate the country’s favourite network,” said Vodafone consumer director Matt Williams.
“This has also been reflected by the great reactions we’ve had from adults and kids alike coming into our stores and telling our teams how much they love Piggy-Sue. We’ve also seen unprecedented levels of positive sentiment on our social media channels.”
CREDITS
Client: Vodafone
Product: Network
Consumer Director: Matt Williams
Head of Brand and Insights: Bart De Beucker
Manager Brand and Communications: Nileema Allerston
Network Programme and Communications Specialist: Rose Scott
Agency: FCB New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Director: Regan Grafton
Senior Writer: Matt Williams
Senior Art Director: Freddie Coltart
Head of Integration: Fleur Head
Creative Services Director: Jenni Doubleday
Planning Director: Simon Bird
Senior Planner: Hilary Dobson
Head of Content: Pip Mayne
Producer: Amanda Langkilde
Group Account Director: Karla Fisher
Account Director: Dave Munn
General Manager of PR: Angela Spain
PR Senior Account Director: Joanna James
Production: Revolver
Director: Steve Rogers
MD/EP: Michael Ritchie
EP/Producer: Pip Smart
Editor: Bernard Garry
Director of Photography: Nicolas Karakatsanis
Sound Recordist: Hammond Peak
Production Designer: Margot Wilson
Animal trainer: Hero Animals, Caroline Girdlestone
Post Production: Blockhead
Colourist: Ben Eagleton
Online Editor: Nigel Mortimer
Sound: The Coopers
Sound Engineer: Jon Cooper
Sound Producer: Pen Cooper
Music: Liquid Studios
Composer: Peter van der Fluit
Music Producer: Sarah Yetton
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