Tourism company Southern Discoveries continues to expand by adding new roles to its marketing team. With the new additions, the company is focusing its marketing operations into online and offline, PR and partnerships.
The South Island-based company, which operates in Queenstown, Te Anau and Milford Sound, has appointed Libby Baron as its the new marketing and partnerships manager, implementing marketing strategies across predominantly offline platforms and activity.
Baron joins Southern Discoveries from Destination Queenstown, where she worked as its communications and media executive. From her time at DQ, she’s gained a strong understanding of the tourism industry domestically and internationally.
“We’re thrilled to have Libby on board as her general tourism knowledge and expertise added to her local knowledge and the environment in which we operate will make her an extremely valuable team member,” Southern Discoveries sales and marketing director Julia Savill said.
The new structure means Baron will work closely with the online marketing manager Claire Blackadder on brand, offline campaigns, advertising, industry partnerships, content generation and PR activity.
About Southern Discoveries
Southern Discoveries operates four vessels at Milford Sound ranging in capacity from 35 to 400 passengers, and offers the widest range of trips and experiences in the fiord.
The company operates Scenic Cruises, Encounter Nature Cruises, Nature Cruises, Cruise and Kayak Milford Sound and the Discover More Cruise which incorporates a visit to the Milford Discovery Centre and Underwater Observatory.
It owns and operates Discover Milford Sound Information Centre and Café in Milford, three information centres in Te Anau and Queenstown, and Te Anau-based coach service Go Milford Day Trip. Southern Discoveries also owns a shareholding in Milford Sound Lodge.
The company operates Queenstown Lake Cruise which provides day and charter cruises on Lake Wakatipu for up to 35 people and it owns 50% of KJet, Queenstown’s original Jet boat operator.
Southern Discoveries’ newest addition, Spirit of Queenstown, operates exclusive cruises to Mt Nicholas High Country Farm on the western shores of Lake Wakatipu. Visitors can choose from a range of excursions including a Scenic Cruise on Spirit of Queenstown, or an authentic Farm Experience at Mt Nicholas to meet to the working farm animals, get up close to merino sheep and get off the beaten track by 4WD into the landscape to spectacular vantage points. Carrying up to 130 passengers, Spirit of Queenstown is also available for private hire and charters.
Southern Discoveries’ ongoing commitment to conservation is through the Sinbad Sanctuary Project in conjunction with the Fiordland Conservation Trust and Department of Conservation. The company is also the recipient of the 2015 New Zealand Tourism Export Council Operator of the Year, Trip Advisor ‘Hall of Fame’ Certificate of Excellence for Milford Sound Cruises and Qualmark endorsed.
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