Lotto (#2) and Tower (#8) are still there – but their shine has dimmed since their stunning debut last month at No 1 and No 2. And old/new favourite Piggy Sue is back where it belongs, with Superfan Tim & Ritchie and a bunch of other regulars close behind.
Just one debut this month – Barnes Catmur & Goodoil’s work for Jetstar.
IN THEIR OWN WORDS
1. Vodafone: Piggy Sue
- It feels like NZ, it’s cute & hartwarming.”
- “It’s very cute, and it’s around central Otago.”
- “The cute little piglet makes an emotional connection with the audience.”
- “Just because it is really cute.”
- “It shows that men can be be kind and caring.”
2. Lotto: Imagine
- “They tell a nice story and the product isn’t “in your face”.”
- “Love it because it is something different, good choice of sound track and it shows the importance of family and using a Lotto win to allow the grandson to see his father.”
- “It’s my favourite as it is heartfelt.”
- “The father/son bond is what makes it my favourite advert.”
3. Tim and Richie McCaw
- “I like that it’s been a series of ads that each tie in nicely from one to the other also has just the right blend of humor.”
- “They are funny and genuinely well-acted and scripted.”
- “I like the way they have built on previous ads using the same people.”
- “Just a funny series of adverts.”
Top 10 Ads in September 2015
1. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)
2. Lotto Imagine, DDB, The Sweet Shop (director Steve Ayson)
3. MasterCard: Superfan Tim and Richie McCaw, McCann Sydney (Jesse James McElroy)
4. BP My BP Story (Ogilvy & Mather), Waitemata Films (Rob Sarkies)
5. Air New Zealand Where to Next? True, Exposure (Kevin Denholm)
6. AA Yellow Sheep, Rainger & Rolfe Film Construction, Flux Studios
7. Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)
8. Tower Insurance Indestructables, Barnes Catmur & Friends, Finch (Alyssa McClelland).
9. Jetstar The ‘N’ towns, Barnes Catmur & Friends, Goodoil (Matt Kamen)
10. Kiwibank Independance, Assignment Group, Flying Fish (Greg Page)
Colmar Brunton polled 1000 New Zealanders (aged 18+) online between between Friday 11 September and Saturday 19 September for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.
The TVC Top 10 is produced by Colmar Brunton (www.colmarbrunton.co.nz) exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit.
To see our full back catalogue of Top 10 charts, go to the home page at www.mad-daily.com, click on Top10 in the menu.
