US-based global paint brand Valspar has launched into the New Zealand market in an exclusive partnership with Mitre 10. The message comes via a colourful animated TVC produced by FCB NZ and animated by Flux.
In a release accompanying the announcement, the company says, “Valspar will change the way New Zealanders choose and buy paint, enabling people to choose any colour they want and not be limited to paint charts and test pots. Through Valpsar’s innovative technology, any colour can be turned into a precisely matching paint.”
CREDITS
Client: Valspar
Agency: FCB Auckland
Production: Flux Animation Auckland
Director: Laban Dickinson
ECD: Brent Chambers
Regional ECD: James Mok
Creatives: Leisa Wall, Peter Vegas
Producer: Je’Maine Booth
Producer: Sue Chambers
Account Director: Juliette Harris
Head of Content TVP: Pip Mayne
Group Account Director: Toby Sellers
Sound Studio: DigiCake
Composer: Andrew McDowall
Designer: Mike Howie
Account manager: Emily Jagger
Account manager: Laura Little
VALSPAR CREDITS
Group Marketing Manager: Kathy Casha
Group Marketing Manager: Lynley Twyman
Marketing Manager: Alison Smith
Senior Brand Manager: Shelley Easton
OTHER CREDITS
Creative Services Director: Jenni Doubleday
Head of Planning: David Thomason
Head of Media: Simon Teagle
Head of Media/Strategy: Rufus Chuter
Media Manager: Ellen Yan
Media Planner/buyer: Andrew Coulthard
Digital Media Director: Kate Grigg
PR Senior Account Director: Joanna James
PR Senior Account Manager: Alisha Thomas
Digital Media Manager: Christina So
Media Assistants: Michelle Tan, Claire Savage
Animation: Laban Dickinson | Henry Bennett
Modelling | Texturing | Rigging: Adrian Rogers | Adam Cao | Henry Bennett
Lighting | Rendering: Jeremy Ball
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