After three months in the Top 10, Fish’s Kiwibank Independance has made it to No 1 – quite an achievement in a market saturated in creative excellence.
And knocking at the door are Exposure’s Air NZ Where to Next (an ad that induces itchy feet with just one watch) and a short film that’s been in the top three almost monthly since May – Revolver’s Vodafone Piggy Sue (No 1 in September).
Debutants this month are Reset’s RWC spot, performed by Beats By Dre, and Curious Films’ new spot for the Hyundai Tucson.
IN THEIR OWN WORDS
1. Kiwibank Independance
- “The people featured in them are everyday people like you & me but a good dancers but not professionals. Plus who isn’t looking forward to retirement?”
- “I love the dancing, a very happy ad.”
- “They always make me feel like dancing along and make me happy.”
- “lively and attracts attention.”
- “They just make me smile.”
- “It is eye catching, performed by people you don’t normally seen an ads and the tune they perform to is ear catching and cute.”
- “It grabs your attention and gets the point across.”
2. Air New Zealand Where to Next?
- “Nice graphics. Realistic expectations of being there tomorrow.”
- “I love the tune that goes with it suggesting that you can fly anywhere and you can be in any part of the world just 1 day away. And we enjoy our travels.”
- “I like the images and the song.”
- “I’m from Brazil and always brings me a great feeling and a wish to travel and meet my family again!”
- “I like the fact it is subtle but I know which ad it whether watching or not. Very well done.”
- “It is relatable and aspiring.”
- “I like it because it is positive and reminds us all that we live in a global village and we can call on family in an emergency and they can be there quickly.”
- “Love the ‘Annie’ theme song so much I bought it on iTunes. Love the pictures and the mood they create.”
- “I liked the sentiments used and the tune.”
3. Vodafone Piggy Sue
- “Cute, happy ad.”
- “It’s a very empathetic ad and humorous at the same time..”
- “It is very engaging and I like it a lot as it is different than other ads.”
- “It is about a kind caring person and the pig is so-o-o cute!”
- “Because it is adorable.”
- “LOVE THE GUYS ATTITUDE TOWARDS THE PIGLET.”
- “I am a fan of add uses animals and showing caring people.”
- “Quite funny.”
- “Just super cute!”
Top 10 Ads in October 2015
1. Kiwibank Independance, Assignment Group, Flying Fish (Greg Page)
2. Air New Zealand Where to Next? True, Exposure (Kevin Denholm)
3. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers
4. Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)
5. Hyundai Tucson Get Lost, Shine, Curious (Robin Walters)
6. Lotto Imagine, DDB, The Sweet Shop (director Steve Ayson)
7. Tower Insurance Indestructables, Barnes Catmur & Friends, Finch (Alyssa McClelland)
8. Pak’n Save Stickman Series, FCB
9. BP My BP Story (Ogilvy & Mather), Waitemata Films (Rob Sarkies)
10. RWC Beats By Dre The Game Starts Here, R/GA, Reset/The Sweet Shop
Colmar Brunton polled 1000 New Zealanders (aged 18+) online between Wednesday 7 October to Wednesday 14 October for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.
The TVC Top 10 is produced by Colmar Brunton (www.colmarbrunton.co.nz) exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit.
To see our full back catalogue of Top 10 charts, go to the home page at www.mad-daily.com, click on Top10 in the menu.
