Saatchi & Saatchi has created a new L&P brand campaign, introducing a weekly talk show to its social channels. Called L&P Live, the show is hosted by New Zealand comedians Tim Batt and Guy Montgomery.
The completely unscripted show which is set in a dairy, tackles burning issues such as Vaguebooking, whether it’s ok to film gigs with your phone, Air BnB protocols and whether New Zealand should allow snakes to be introduced.
Traditionally investing in a summer brand campaign, L&P is focusing on a socially led ‘always on’ strategy this year. The extended programming of comedy shows (featured weekly on Facebook) are brought to viewers from locations where you’d expect to find L&P.
“L&P Live is a great extension of our active and growing community on Facebook,” said Coca-Cola Amatil senior brand manager Angela Broad. “Keeping in regular contact with our audience allows us to test and learn what resonates, taking in social feedback and applying that to new content as we make it.”
Tim Batt and Guy Montgomery are best known for their podcast Worst idea of all time that has become the most internationally successful podcast produced in NZ. In 2014 Montgomery was the winner of the prestigious Billy T Award, and Tim Batt was a finalist twice – in 2014 and 2015.
Episodes are released weekly on L&P’s Facebook page and YouTube and will also be available to view on WatchMe early March.
- Check out the latest show (at the top of this page) and watch, chat, share, whinge at www.Facebook.com/lemonandpaeroa.
CREDITS
Client: Coca Cola Amatil – L&P
Head of Marketing and Design: Leigh Moss
Senior Brand Manager: Angela Broad
Creative Agency: Saatchi & Saatchi
Executive Creative Director: Corey Chalmers and Guy Roberts
Creatives: Charlie Godinet, Antony Wilson
Planning: Murray Streets/Gina Williams
Content Creator/Social Media Manager: Jessica Reihana
Head of Content: Jane Oak
Agency Producer: Joshua Forsman
Motion Graphics Artist: Tomas Cottle
Senior Account Director: Emma Allen
Account Director: Katja Green
Senior Account Manager: Ashley Zaragoza
Media Agency: Ikon Communications
Managing Director: Emma Bolser
Client Service Director: Chantelle Hurndell
Strategy Director: Victoria Parsons
Communications Manager: Christina Lorth
Paid Social Specialist: Nick Henderson
Production Company: Sunday Punch
Director: thedownlowconcept
Executive Producer: Nikki Smith
DOP: Andrew McGeorge
Art Director: Angus Kerr
Editor: Josh Thomson
Post Production: Creature
Colourist: David McLaren
VFX: Lakshman Anandanayagam
Post Producer: Kim Baldwinson
Music & Sound Design: Clive Broughton, Factory Studios.
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