TVNZ OnDemand is celebrating its one millionth registered New Zealand user – just one year after launching the free subscriber platform.
The service currently houses around 250 new episodes each week, which TVNZ head of content Jeff Latch attributes to OnDemand’s success, along with the quality of content offered.
“TVNZ OnDemand is New Zealand’s favourite local on-demand destination,” he says. “People come to us for premieres express from the US, TV ONE and TV2 – catch-up content, live steams, local series, shorts, kids programmes, documentaries, movies, and full seasons.
“It has a more eclectic and diverse range of shows than people perhaps realise.”
Milestones:
- Shortland Street is the number one viewed show with a quarter of a million streams each week
- TVNZ OnDemand Shorts has racked up over 430,000 streams since launching in December
- Filthy Rich has hit over 170,000 streams in its first three weeks
- 40% of all streams come from mobile viewing
TVNZ OnDemand is available on 10 different platforms including Freeview Plus, Samsung TV, PlayStation, laptops, tablets, smart phones, and soon to be on Xbox gaming consoles. Viewers can now receive push notifications to their devices when new episodes are available and receive personalised recommendations for other interesting content.
Coming up on the service is the launch of DUKE, which will offer both live streaming and OnDemand shows.
“Viewers are looking for choice, and that’s exactly what TVNZ OnDemand gives them,” Latch says.
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