The Commission for Financial Capability and Saatchi & Saatchi NZ have unveiled a new Sorted website with the mouse heading off to a well-earned retirement.
The new site –at www.sorted.org.nz – is full of updated features with clear data visualisation and personalised tools, providing information and practical support to help New Zealanders get ahead financially.
Utilising an agile development process with the client at the heart of the build, Saatchi & Saatchi’s team of digital strategists, IA and UX designers, front and back end developers, designers and QA and analytics experts have spent the past six months creating the new-look site.
“Having all of these skills in house has meant we have been able to significantly streamline the development process for the client,” said Saatchi digital production director Lorraine Guerin.
“Reducing from around five providers to one has made for a much more nimble and efficient set up. But we couldn’t have done it without such a brilliant and engaged client – it’s been a true collaboration from day one.”
CFFC group marketing manager Glenn Martins said: “We have successfully launched our vision of placing the consumer at the centre of Sorted. It means we can accelerate the journey of personalisation now the brand has made the switch to the perspective of the individual.
“The team at Saatchi & Saatchi have fused a complex digital build with the consumer insight we were after to help people visualise their future.”
Saatchi digital CD Terry Williams-Willcock said: “This is the start of an exciting new era for Sorted with many additional features on the horizon. The team at the commission are passionately devoted to improving and enhancing the website and helping every New Zealander get ahead financially.
“It’s been a pleasure bringing their vision to life.”
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