“They’re the stuff of Kiwi legends, unfinished projects littering our great country,” reads the call-to-action release from the pr shop. “Well-intentioned dreams, rusting in the backyard, collecting dust in the garage and withering on old tattered to-do lists.”
“With a staggering 80% of Kiwis surveyed saying that they have an unfinished project, it’s time for some action New Zealand!
“So why should YOU finish your unfinished project? Beer.
“Yes beer, or a cold Speight’s to be precise. Because this year, Speight’s is saying “We Will” to helping you complete that unfinished project. With three epic $10,000 Well Earned Weekends ($10k worth of travel vouchers) up for grabs for you and your mates, plus hundreds of Mitre 10 gift cards to be won there’s plenty of incentive for you to complete that project that’s been gnawing away at you.
“So stop sitting on the fence you haven’t built yet and head to www.wewill.co.nz where you can enter your unfinished project and invite your mates to help lend a hand.
“Why would they help? Beer of course.”
The competition is now open and entries close Thursday 30 June 2016. Enter at www.wewill.co.nz
The Speight’s Unfinished Projects campaign has launched across New Zealand and is supported with a 30” and 15” TVC, extensive digital activity including a new microsite, outdoor, social and point-of-sale activity.
- The Speight’s survey here
CREDITS
Client: Speight’s
Marketing Director: Craig Baldie
Marketing Director: Ben Wheeler
Category Director Beer: Jane Dempsey
Senior Brand Manager: Geoff Kidd
Brand Manager: Lana Blair
Assistant Brand Manager: Chris Snow
Brand Activation & Speight’s Centre Manager Agency: DDB
Chief Creative Officer: Damon Stapleton
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Ben Pegler
Creatives: Tom Cunliffe, Zac Lancaster
Executive Producer: Judy Thompson
TV Producer: Kate Moses
Group Business Director: Scott Wallace
Senior Account Director: Jenny Travers
Account Executive: Michael Doolan
Head of Planning: Lucinda Sherborne
Print Producer: Andy Robilliard
Photographer: Toaki Okano (The Collective Force)
Retoucher: Paul Edwards
Mac Designer: Matt van der Loos
Production Company: The Sweet Shop
Director: Damien Shatford
Producer: Lynnette Gordon
Executive Producer/Managing Director: Fiona King
DOP: Andrew Stroud
Production Designer: Bruce Everard
Editor: Simon Price
Post Production & City: Palace, Auckland
Public Relations: the pr shop
Account Director: Pippa Lekner
Senior Account Manager: Tom Frankish
Digital Agency: Young & Shand
Strategy Director: Daniel Phillips
Account Director: Jesse Kelly
Account Manager: Bart Etcheverry
Account Executive: Nat Johnson
Creative Director: Tim Wood
Creative: Eddie Dickens
Creative: Harriet Spratt
Creative: Simon Otto
Designer: Ting Teng
Producer: Guy Annan
Developer: David Featherston
Developer: Andrew McCallum
Media: ZenithOptimedia
Business Director: Alex Lawson
Business Manager: Kate Gamble
Media Planner: Mike Lee
Media Planner: Charlotte Franklin
Digital Activation Manager: Rob Kay
Junior Planner/Buyer: Chris Thomas
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