Adshel’s interactive banner ad that ran across trade media last week to support the launch of their digital network in July caught our eye, so M+AD sought out the story behind the story.
“The rotating banner was linked to the microsite that has been created to support the launch of our digital network in July,” says GM Nick Vile.
“We felt that this premium digital product needed marketing support that did it justice – this is big news for Adshel and offers advertisers an unrivalled opportunity to present their products on the highest quality digital screens, reaching them in key CBD locations, as well as main arterial routes and key shopping precincts.
“We’re growing from 35 screens in the Auckland CBD to 150 in Auckland, Wellington and Christchurch.”35
“The opportunity to create dynamic, contextually relevant messaging at scale (full network DTV = 16.7M per week) also needed to be conveyed.”
This is the first of two planned campaign bursts with the next to coincide with the switch on of the network in July.
“The campaign ran on the trade press sites that we felt spoke to the full advertising community in NZ – from advertisers to creatives and of course our media partners,” Vile said.
“The schedule also included Campaign Brief and StopPress.”
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