Adshel has this week launched a new trade campaign that encourages brands and advertisers to stand out and ‘shine bright(er)’ during the winter months when less sunlight would usually disadvantage the visibility of out-of-home advertising assets.
“With the end of summer and daylight saving, clients are potentially missing out on valuable exposure to audiences during peak evening commutes,” says GM Nick Vile.
“In fact, this can be up to 32% of the daily audience they are missing out on which essentially results in the same proportion of their advertising spend that is not being seen.”
Emphasising the effects that winter has on the commuter journey, including changed behaviours and attitudes during the cooler and darker months, the Shine Bright(er) with Adshel campaign urges advertisers to engage commuters (especially peak-hour commuters who represent over 32%) by selecting Adshel as “the perfect out-of-home partner on their media plans.”
Nick Vile said: “We have invested in the infrastructure and capabilities to ensure that the visibility of both our Adshel Live digital and Adshel Classic street furniture assets are enhanced through our suite of quality, illuminated products. This 24/7 visibility ensures high campaign impact and effectiveness all year round.”
Win a Patridge Jewellers diamond
To complement the launch of the campaign, Adshel is also giving agency and marketing staff the opportunity to win a Partridge Jewellers diamond worth $2500 (or a voucher to that value).
To enter, staff need to take a photo of themselves ‘shining brighter’ and email it to hello@adshel.co.nz. The top 10 entries will be uploaded to Adshel’s Facebook page (www.facebook.com/adshelnz) and the entry with the most ‘Likes’ by 4pm on Wednesday 22 June will be declared the winner.
“Through the competition, we wanted to have a bit of fun for the start of winter and give clients the opportunity to literally experience the ‘shine brighter’ Adshel difference,” Vile said. “Good luck to all entrants.”
- More info at www.shinebrighter.co.nz and www.adshel.co.nz
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