Following in the footsteps of their previous Go Red For Women print ad (see end of the story), the Heart Foundation is continuing to address the lack of heart disease awareness among women.
Every woman knows about the dangers of breast cancer, yet many don’t know that they are almost five times more likely to die from heart disease, says Paul Catmur, ECD at the foundation’s agency, Barnes, Catmur & Friends Dentsu.
To draw attention to this fact and give it some perspective, the agency has launched a new print campaign, A Gift for Life, which compares the two.
CREDITS
Executive Creative Director: Paul Catmur
Art Director: Katyana O’Neill
Copywriter: Renee Bryant
Designer: Andrea Lo Vetere
Account manager: Kate Antjoule
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