Colenso BBDO/Proximity has been named Creative Agency of the Year at the 2016 John Caples Awards in New York. (The Caples celebrates the work of “the most courageous practitioners” in direct marketing.)
Colenso, which was the only NZ shop to mine metal, won two Golds with client Mars – one for Pedigree’s K9FM – already a Gold winner at One Show and D&AD – in the Radio section, and the other for Pedigree Found in the Display Advertising/Online & Mobile category.
Pedigree Found also took out a Silver for Creative Use of Technology and a Bronze in Mobile Marketing.
Colenso also picked up two Silvers for DB Breweries Brewtroleum in Integrated Campaign and Promotional/Activation Effort.
The innovative approach of the NZ Breast Cancer Foundation’s Breast Cream campaign was also recognised with a Silver and Bronze in the Promotional/Activation Effort and Launch categories.
Other Silver wins included BNZ $hred in Direct Mail Dimensional, Memphis Meltdown Leave Room in Promotional/Activation, and The Cannes Cab in Ambient/Guerrilla Marketing.
Colenso BBDO/Proximity was the most awarded agency overall, with three Gold, seven Silver, and two Bronze.
It was a very good night for BBDO Worldwide too, with Clemenger BBDO Melbourne winning Courageous Client of the Year for client Bond.
Held annually in New York, the Caples honour the “boldest and bravest ideas in direct and interactive work” from around the world. There are over 20 categories at the Caples, which are judged by more than 50 senior creative professionals from across the globe.
“The Caples is a really tough global show, so this recognition is all the more rewarding with such a broad range of our clients represented,” said Colenso BBDO/Proximity ECD Wayne Pick.
“We’re incredibly lucky to work with such great partners.”
- Full results here: www.caples.org
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