Clemenger BBDO Wellington’s 2015 Charles Dance spot for NZ Post helped shift the country’s perceptions of the brand from an old world postal service to a modern, logistics and digital services provider.
Now Parris Goebel – Kiwi and choreographer of choice for stars like Justin Bieber and Janet Jackson – takes on the mantle of spokesperson for the revitalised NZ Post brand, in a new campaign promoting its flexible range of parcel delivery options.
The campaign, led by a 60sec spot, promotes New Zealand Post parcel delivery options, including Parcel Leave and Parcel Redirect.
My Parcels, My Way interweaves Parris’ trademark Polyswagg choreography – featuring eight of the best dancers from her Royal Family crew – with Parris herself leading the dancing and talking to camera.
“We chose Parris because her hectic schedule and demanding personality made her the perfect spokesperson,” said Clemenger ECD Brigid Alkema.
“She represents consumers’ expectations of today’s world – control, choice and immediacy. She also just so happens to be one of the best choreographers in the world. She’s a great new voice for the You Can brand platform and we were stoked to work with her and her team.”
CREDITS
Agency: Clemenger BBDO/Proximity
Media Agency: OMD
Production Company: The Sweet Shop
Director: Campbell Hooper
Producer: Anna Stuart
DoP: Andrew Stroud
Editor: Julian Cullin
Music Composer: Peter van der Fluit
Client: NZ Post
Head of Brand: Tina Morgan (Head of Brand, Marcomms and Sponsorship)
Marketing Communications Manager: Jean Mowday
Marketing Communications specialist: Anna Kemp
Marketing Communications specialist: Catherine Fitzgerald
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