Just one debut in the top three in July – from Spark out of Colenso. The top two – Toyota’s possums spot and Vodafone’s Piggy Sue – are rapidly cementing themselves in as public favourites.
IMPORTANT NOTICE
Compiling the details for the Top 10 requires a fair bit of detective work for M+AD. The members of the public canvassed by Colmar Brunton naturally have no idea who the agency/film co is – usually they provide one or two-word responses (such as “Spark – Magic”) and we can’t always track down the correct ad and/or detail, leaving us to rely to a degree on guesswork.
So we urge readers who spot errors or missing data to send correct info to editor@mad-daily.com; we will then immediately update our listings.
Top 10 Ads in July 2016
1. Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)
2. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)
3. Spark Spotify Magic Happens Every Day, Colenso BBDO/Proximty NZ, Thick as Thieves
4. Tower Insurance Indestructables, Barnes Catmur & Friends, Finch (Alyssa McClellan)
5. NZ Post Post It Your Way, Clemenger BBDO, The Sweet Shop
6. Lotto Imagine, DDB, The Sweet Shop (Steve Ayson)
7. Pak’n’Save Stickman, FCB, Waxeye (Paul James/Paul Carter)
8. Fly Buys Points Plus Cash, Colenso BBDO. Film co not known
9. Honda HR-V Stepping, Leo Burnett Melbourne, Goodoil Films Sydney (Nathan Price)
10. NZ Transport Agency Thoughts Content Series, Clemenger BBDO, Ruskin Films (Nathan Price)
IN THEIR OWN WORDS
1. Toyota The Real Road Expert
- I think the possums are funny, very NZ.
- It is amusing – these are the ads that make you smile.
- makes you watch
- They’re always funny. Love the possums.
- I love them! They’re really funny with classic Kiwi humour. And they seem to be made at a high standard, with really good animation.
- Light and humorous.
2. Vodafone Piggy Sue
- He is so cute, and that ad has a nice feel about it.
- It’s just a nice, simple ad.
- I like it because he saved it.
- Overall it’s just a lovely advert to watch.
- Cute story, lovable animal.
3. Spark Spotify Magic Happens Every Day
- It’s my favourite because I like ads about family stories.
- Mostly because I like the music and dancing (even though I am never really sure what it is about!)
- It just makes me happy and feel good.
- It’s a fun ad and very Kiwi. It’s so happy and cheerful.
INTERVIEW DATA
Colmar Brunton completed 1000 interviews online from Friday 22 July to Wednesday 27 July for this report. Respondents were incentivised with Fly Buys points. The interviewees were all aged 18+; the margin of error is +/- 2.6%.
The TV Top 10 is produced by Colmar Brunton (www.colmarbrunton.co.nz) exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD/Colmar Brunton credit.
To see M+AD’s full back catalogue of Top 10 charts, go to the home page of this site, click on Top10 in the menu.
