MediaWorks has announced a partnership with music and entertainment content platform Vevo to become their exclusive premium video sales partner in New Zealand. The deal will see MediaWorks become the country’s largest supplier of on-line video content.
A statement released by MediaWorks this morning said: “The partnership will see MediaWorks, as part of their focus on digital content, become the largest supplier of professionally produced, premium online video content in New Zealand with a combined total of more than 50 million monthly video streams. The new content figures means MediaWorks will reach more New Zealanders with online video content than any other local publisher.
“MediaWorks will utilise its sales teams to exclusively bring Vevo opportunities to advertisers, providing the ability to reach Vevo viewers on mobile, tablet, desktop and connected TV. The platform will allow demographic and contextual targeting, sponsorship opportunities and exclusive access to new music premiere releases.”
“This partnership provides fantastic opportunities for both parties, developing on MediaWorks’ and Vevo’s existing offering of premium music and entertainment content,” says Glen Kyne, Acting Chief Commercial Officer at MediaWorks.
“Our partnership will allow us to reach more New Zealanders than ever before, and be the prime location for any advertiser looking to purchase premium digital content and connect to engaged audiences.”
Recent Roy Morgan research shows 83% of Kiwis now access one or more types of content on demand, with the New Zealand consumer increasingly connected and spending more time consuming digital video than ever before – in a country where over three in four people have a smartphone.
“We’re excited to partner with Media Works and having a partner on the ground will extend the reach of Vevo as we look to drive new growth opportunities in New Zealand,” said Nic Jones, Chief Revenue Officer, Vevo. “The digital advertising outlook for New Zealand is poised for continuing double-digit growth over the next five years and this collaboration will allow us to capitalise on the ever increasing demand for music videos in the local market.”
At the time of writing the second most viewed Vevo video on YouTube features kiwi dancer Parris Goebel’s in the ‘Sorry’ video for Justin Bieber clocking in at 1.78 billion views. ‘Sorry’ was narrowly beaten by Mark Ronson/Bruno Mars ‘Uptown Funk” with 1.8 billion views.
As of August 2016, 23 Vevo videos have been viewed more than one billion times
In July this year, New Zealanders watched more than 50 million streams, or 258 years, of music video content via Vevo.
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