QMS NZ in conjunction with Auckland Transport have officially switched on the Britomart Towers, a high-profile pair of premium digital sites situated in Auckland’s busy central rail station.
“QMS’ rapidly expanding digital portfolio now provides advertisers with a digital billboard platform that delivers reach not only across the three main Mets but now into one of New Zealand’s busiest commuter stations,” says ceo Wayne Chapman.
“The Britomart Towers are positioned either side of the escalators that funnel commuters in and out of the station. The sheer size and scale of these landmark sites ensures maximum impact and exposure to the large volumes of foot traffic moving throughout the station and provides visibility from all platforms.
“Every week-day more than 35,000 passengers pass through Britomart station, a solid 20% increase over the last year,” Chapman says.
“This passenger growth is only set to continue with the development of the City Rail Link.
“The Britomart Towers offer advertisers the impact and flexibility of digital outdoor, with the ability to target a previously hard to reach busy rail commuter. We are proud to be able to bring our experience in delivering premium landmark digital billboards to the rail audience network.”
- QMS Media Limited (www.qmsmedia.co.nz) is a publicly listed company on the Australian Stock Exchange.
- Contact Wayne Chapman at wayne.chapman@qmsmedia.com
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