Spark has announced big improvements to its mobile data plans for new and existing pay-monthly customers, in response to the changes in our mobile use. Spark says customers will get up to 60% more mobile data, along with new data-heavy plans and including Spotify Premium (music streaming) and Lightbox (TV online) in most of its plans.
Clive Ormerod, GM of Customer & Marketing for Spark explains: “New Zealanders are using their mobiles more and more for data intensive activities such as listening to music, watching video and engaging in social media. So we’re including much more data for our pay monthly customers at no extra cost to them. We want our customers to know that they can rely on Spark to help them stay connected, entertained and get things done on the go.
“To make sure that gamers, cat video watchers and those who continually check out the surf webcam can relax in the knowledge that their data usage is covered, we are also launching new data heavy plans, including a $99.99 open plan packed with 15GB data.”
Spark’s packing in even more value, by including Lightbox (worth $12.99 per 30 days) in all its pay monthly consumer mobile plans at no extra cost. Hundreds of thousands of New Zealanders use Spotify every day to listen to their favourite tracks. From this week, customers on Spark’s $39.99 mobile plan will receive access to Spotify Premium (worth $12.99 per month) at no extra cost.
Ormerod said: “Our usage data shows there’s a growing appetite for entertainment on mobile. Customers are accessing a range of media on their mobiles, including streaming Spotify Premium on the go, and watching TV with Lightbox while connected to WiFi. We want Spark to be the company that helps them open up this world of entertainment through their mobile.”
Spark says the increase in data and extras is about bringing its customers technology that can enable their lives at home, at work and on the go.
On an average day, Spark mobile customers watch Youtube (21% of the time), Facebook (19%), web browsing (16%) and Video channels like Netflix and Lightbox (15%).
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