“Dear Ed,” writes Mihai Gongu, the ECD of GMP/Jung von Matt Romania. “JvM is the second most awarded independent network at Cannes Lions 2016.
“We are very happy to present you our recent project for Coca-Cola Romania: The InstaCans. A lateral way to translate the global Taste The Feeeling campaign.
“We have invited Romanian millennials on Instagram to express a feeling using an Instagram pic and the hashtag #TasteTheFeeling. Because snapping a photo is the most natural way for teens to express what they feel.
“A jury selected the most fresh and authentic expressions and now the new cans featuring their InstaFeelings are hitting the shelves all over Romania and lots of people have started to collect them and already ask for a new edition of the contest so they can get a chance to have their pics on a Coca-Cola can.
“We hope you find this initiative worthy of being shared with your audience. And do let me know if you want us to send a few over to M+AD!.
“Cheers from Bucharest, Mihai Gongu, GMP/Jung von Matt.”
M+AD responds: “Interesting campaign, Mihai. And if you’re prepared to take the time to share it with we Antipodeans, we’re very happy to pass it on to our readers. Cheers, Ed.”
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