TBWA offices on both sides of the Tasman collaborated to create ANZ’s new campaign to welcome Apple Pay to New Zealand. It was produced and shot by Plaza Film’s Paul Middleditch.
Apple Pay is now available to all ANZ customers who have a compatible iPhone or Apple Watch and an ANZ Visa Debit or personal ANZ Visa credit card. It can be used anywhere you can tap and pay.
ANZ’s head of retail & brand marketing Matthew Pickering said: “Our customers have been asking for Apple Pay and so we’re thrilled to be the first NZ bank to offer it to them. We know they’re going to be excited to start using the service – a sentiment we think the campaign captures beautifully”
CREDITS
Agency: TBWA
Executive Creative Director: Christy Peacock, Paul Reardon
Creative Director: Julian Andrews
Senior Art Director: Bruce Baldwin
Senior Copywriter: Jim Taylor
Group Business Director: Clair Tenzer
Group Account Director: Maike Blackman
Account Director: Emma Johnson, Nikki Rawling
Account Manager: Ruby Soole
Agency Producer: Janine Wertheim & Jodi Hari
Production Company: Plaza Films
Director: Paul Middleditch
Client: ANZ
Head of Retail Marketing: Matthew Pickering
Senior Marketing Manager: Philippa Wilkinson
Marketing Manager: Carmelle Anderson
Marketing Manager: Emma Russell
Marketing Manager: Katie Thompson
Marketing Manager: Sarah Mann
Share this Post
