Is this the future of advertising? asks Australia’s B&T online magazine in a report (sourced to Futurism.com) about Uber in Mexico City using drones to carry advertising messages to a frustrated freeway audience.
The drones fly low above drivers sitting in traffic jams with environmental-based messages urging them to carpool – leading to fewer cars on the road and less exhaust fumes.
Mexico City has close to 22 million residents and – like most major cities it’s plagued by traffic congestion problems.
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