Auckland-based website conversion specialist Catchi has become the only authorised Google reseller in New Zealand of both Analytics 360 and Optimize 360 core solutions in the Google Analytics 360 Suite.
One of the first NZ buyers is 99 client Genesis Energy. Also on board are Air NZ and Les Mills.
The 360 Suite gives marketers the data they need to drive revenue and prove results: Analytics 360 helps to share actionable customer insights across an organization while Optimize 360 delivers personalised experiences “to delight customers and drive revenue”.
“We’re excited about the Google Analytics 360 Suite because the seamless integrations enable a business’s entire digital team to access, review and act on the data together with one single login,” said Catchi MD Cornelius Boertjens.
“This enables solid decision-making based on customer and advertising insights, rather than opinions, which results in more targeted and relevant messages to the desired audience. It is a valuable compass for digital teams to create their marketing strategy, drive sales and ultimately outperform the competition.”
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