Sydney – Global marketing software provider Marketo says it is reaching new customers in the manufacturing industry, helping them to transform their approach to marketing and more closely align with the sales revenue cycle.
In the first three quarters of 2016, 150 manufacturing customers from around the world have chosen, expanded, or renewed their relationship with Marketo, highlighting the increasing appetite for innovation among forward-looking manufacturers.
“In a sector at the cutting edge of technology, it’s crucial that the marketing department operates ahead of the curve and in support of its sales team,” said Marketo’s Sydney-based ANZ managing director Bill Binch.
“The challenge facing many manufacturers is that while prospective customers present high value, one lost customer is costly for the business as a whole. Retention as a revenue-driver is key, and relationships need to be meticulously handled as the number of channels and customer touchpoints continues to multiply.
“In order to do this at scale, and to help sales teams identify product interest much earlier in the sales cycle, manufacturing marketers must lean on technology and automation.”
- Manufacturing customers that recently selected or extended their footprint with Marketo include:
- Ansell: As a global leader in protection solutions
- Bishop-Wisecarver Group: linear and rotary motion solutions.
- Lennox International: Marketing expert.
- Yanmar Japan: global industrial machinery manufacturer
About Marketo
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation.
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