Creative & digital talent agency The Pond is celebrating its 10-year anniversary this month with a new brand and a special offer for clients.
Established in November 2006 by Leighton Howl and Sue Worthington, The Pond proudly proclaims that it has become “New Zealand’s biggest full-service talent agency for creative and digital creatives”.
Today, they represent more than 400 professionals live in the market working across 40 professions as a very large freelance and fulltime recruiter in the New Zealand marketing communications sector.
“Ten years is a long time and, just quietly, we’re very proud to celebrate 10 years of serving our clients well and raising the standards in the professional creative recruitment field,” says Leighton Howl.
“The Pond has championed a raft of positive changes over the last decade, providing a premium service, the best candidates, establishing better processes, promoting better industry rate structures and payment standards, and producing better results for our clients.
The blue dot
“Now we’re looking to the future with a streamlined new brand and a special offer for our valued clients: a 10% recruitment fee, reduced from 15%, on all new roles briefed in before the end of the financial year.”
The offer is live and available until Friday week (31 March) and applies to all fulltime roles (not contracts) and includes The Pond’s four-week recruitment process – from in-person brief to signed contract.
Meanwhile, The Pond opens a new chapter in its brand story with a completely redesigned logo and brand signature built around a simple, bold central motif: the blue dot.
Just like the sticky blue dots a child might have put on their best work at school, The Pond’s new brand signature suggests that same idea of highlighting the best creative talent, marking something great, drawing attention to real merit.
Why blue? Blue has been with The Pond since the beginning, conveying the company’s sense of openness and optimism to the marketplace. The company’s new mark has been crafted in a friendly and open lowercase style that evokes confidence, clarity, and unfussy simplicity.
Itchy feet?
Get in touch with your Pond talent agent to take advantage of their special 10% recruitment fee before Friday 31 March: Ph + 64 9 373 3791.
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