99’s content production unit The Workshop has launched its first campaign for new client G.J. Gardner Homes, New Zealand’s largest home builder.
This is the first campaign by 99 and The Workshop for G.J. Gardner, following their recent appointment (the incumbent was Image Centre Group). Together, they have developed an integrated campaign to share the builder’s free building guide, Home Prep, with the public.
This is also the first platform featuring G.J. Gardner’s new Home Prep ambassador, Simon Barnett.
Social media
The Workshop developed the creative approach, art direction, scripting and end-to-end production of a 60-second pop-up book-inspired television spot and a video content series, delivered primarily through social media, and G.J. Gardner’s owned channels.
The campaign’s content marketing includes a helpful four-minute how-to video guide and four 30-second chapters.
“We are very proud of Home Prep, created from 20 years’ experience, research and customer feedback aimed to help New Zealanders achieve their dream home with no regrets,” said G.J. Gardner Homes MD Grant Porteous.
“The TVC campaign created by 99 and The Workshop to launch this initiative is the result of a lot of hard work and understanding of what we want to achieve with Home Prep.
‘Trustworthy’
“Simon Barnett, with his renowned integrity and values, is a great fit with G.J.’s as an ambassador and he was equally as excited about being involved with Home Prep to help New Zealand consumers make great decisions in building their new home.”
The Workshop project director Gina Kelly said: “This first project has been a complete pleasure. The G.J. Gardner team has been open to our ideas and allowed the team to craft the creative output.
“Their choice of Simon Barnett as frontman makes perfect sense for Home Prep. Simon’s values and trustworthiness match G.J. Gardner’s own.
The Workshop team carried out the filming, including a green screen shoot, plus animation, sound, editing and grading – entirely through the agency’s in-house production facilities.
“As the category leader, it’s impressive that G.J. Gardner is offering a valuable tool like Home Prep to all prospective home builders, not just those who will build with them. It’s a product of the company’s customer experience focus that we at 99 and The Workshop are equally passionate about. We believe Home Prep is the beginning of a great relationship with G.J.”
CREDITS
Agency: 99 / The Workshop
Director: Craig Murray
Chief Creative Officer: Craig Whitehead
Creative Group Head: Chris Long
Art Director: Greg Wylie
Project Director: Gina Kelly
DOP: Gregoire Aubourg
Producer: Sara Alison
VFX Supervisor: Stewart Van Der Wal
Audio Engineer: Miller Yule
Illustrator: Gerardo Kemelyen
Grade: Tracy Powell
Motion Graphics Artist: Kasun Ilesinghe
Client: G.J. Gardner Homes
Managing Director: Grant Porteous
General Manager: Ellie Porteous
Brand Manager: Cat Thorburn
Marketing Coordinator: Logan Smith
Creative Manager: Cheryl Halton
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