Colenso has launched a new tvc for DB Breweries to promote its current Beer Bottle Sand project. The project was launched to focus our attention on the undeniable fact that the world is running out of sand. Fast.
Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world’s beaches are retreating.
So Colenso and DB Breweries built machines that turn empty beer bottles into a sand substitute.
Kiwis now have just to empty a bottle of DB Export “to save the entire world”.
CREDITS
Client: DB Breweries
Creative Agency: Colenso BBDO
Production Company: Finch
Media Agency: PHD
PR Agency: Spark PR & Activate
Shopper Marketing Agency: Raydar
Digital Agency: Union Digital
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