NZ creative digital agency Resn has launched an office in Shanghai, China. A press release from the agency this morning said the agency surprised observers by revealing yesterday that Shanghai had emerged “the victors” ahead of Singapore.
The release claimed the announcement has been followed by “spontaneous celebrations by jubilant Shanghai residents, which lasted well into the night”.
“The move is widely seen as a huge win for China,” the release continued. “Shanghai will be the fourth international branch for the digital juggernaut, after Wellington, Amsterdam and San Francisco.”
A Beijing official is reported to have said, “We are gratified this lengthy diplomatic process has come to fruition at last. China has much to offer and we look forward to working with Resn. This is the beginning of a historic era.”
The release continued: “Though the benefit to China is clear, speculation surrounds the reasoning behind Resn’s shock decision. A Resn spokesperson explained, ‘Shanghai will be an exciting new chapter in the Resn story. We are one step closer to our twin goals of global domination and ultimate downfall. We can’t wait’.”
China is not entirely new territory for Resn. The agency set up an exhibition, Resn Labs China, in Shenzhen in 2016 and it has previously partnered with Chinese-based agencies and brands to deliver award winning digital campaigns.
Resn has already started recruiting worldwide for its Shanghai office, which is due to open in June.
About Resn
Resn is a creative digital agency with offices worldwide. It was named Agency of the Year by Awwwards and CSS Design Awards in 2017. Over the last 13 years, Resn has worked at the frontier of interactive development and design, partnering with some of the world’s best known brands, to become one of the most recognised digital agencies in the metaverse.
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