oOh!media has announced an expansion of its full motion digital and classic advertising network in New Zealand to 50 major shopping centres following new agreements in Hamilton, Christchurch and Auckland.
“The 50-centre milestone confirms oOh!’s position as the market leader in offering advertisers shopping centre solutions that can reach 1.6 million unique New Zealanders a fortnight,” says oOh! NZ GM Adam McGregor.
oOh! is also extending its portfolio of interactive Excite screens beyond Auckland. The screens, which McGregor says deliver “deeper consumer engagement”, will also be located in key shopping centres in Wellington, Christchurch, Hamilton and Palmerston North.
The expansion comes on the back of new agreements with centre owner Kiwi Property to introduce oOh!’s portfolio into The Base and the adjacent Te Awa complex in Hamilton, and AMP’s
Merivale Centre in Christchurch and with the privately owned Point Chevalier Arcade in Auckland.
The new contracts mean oOh! has extended its portfolio to 14 more shopping centres since September 2016.
“Over the past 12 to 18 months, we have actively expanded our market-leading shopping centre portfolio across NZ,” McGregor said.
“Our reach has increased significantly and our retail audience measurement system Craft demonstrates that our network has a unique reach of up to 73.5% of people living in the 10 regions we operate in of Auckland, Hamilton, Tauranga, New Plymouth, Palmerston North, Wellington, Nelson, Christchurch, Queenstown and Dunedin.
“These next-generation screens are loaded with unparalleled sensory features including multi-touch screens, Kinect 2.0 gesture control, voice recognition technology, high definition web-cams, audio and 4G connection.”
“After successfully trialling five Excite screens in Auckland, we will roll out another 10 in key national locations across the North and South Islands. These cutting-edge shopping centre screens are designed to allow advertisers to take their campaign to the next level and engage with shoppers and audiences in a more meaningful and creative way.
“This takes our portfolio of fully interactive Excite screens to 15.
“These next-generation screens are loaded with unparalleled sensory features including multi-touch screens, Kinect 2.0 gesture control, voice recognition technology, high definition web-cams, audio and 4G connection.
“oOh!’s portfolio across the 50 New Zealand shopping centres will include 16 double-sided large format Evoke screens (full-motion digital billboards located in prominent high traffic areas), almost 270 digital ShopaLive screens and more than 415 classic ShopaLite panels.
“These developments will bring the total number of full motion digital panels in the oOh! shopping centre network to 304.”
Free Excite campaign, anyone?
oOh!’s announcements were made last night at an event in Auckland to celebrate the milestone and the expansion of the Excite network nationally.
oOh!media ceo Brendon Cook said: “We continue to invest in our digital strategy and build out our world-class full-motion network in New Zealand while constantly looking for opportunities to accelerate innovation and drive change that delivers greater audience engagement.”
He also said that oOh! would shortly invite New Zealand advertisers to win a free Excite campaign.
“We have great respect for the level of creativity in the New Zealand advertising market and we expect lots of interest from local advertisers, creative and media agencies with this opportunity to showcase just how good New Zealand OOH creative can be.”
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