The global merger announced in New York overnight between WPP media agencies MEC and Maxus will have little or no effect in NZ, according to MEC managing director Chris Riley.
MEC NZ may, however, undergo a name change when the merged global entitity releases more details.
Maxus doesn’t operate in NZ, while Fanshaw St-based MEC is in robust good health. “So it’s business as usual for us,” Riley told M+AD this morning.
The announcement out of New York said WPP’s media division, GroupM, is merging the global operations and teams of its agencies MEC and Maxus into a new billion dollar revenue, media, content and technology agency under the leadership of MEC ceo Tim Castree.
“At this stage, there’s been no announcement about digital agency Essence entering the NZ market.”
GroupM’s portfolio will now comprise three successful global media agency networks – Mindshare, MediaCom, and the new company – each with more than US$1 billion dollars in annual revenues, plus a new “innovative” digital-first agency, Essence.
At this stage, there’s been no announcement about Essence entering the NZ market.
GroupM also plans new investments across all of its agencies and its data and technology capabilities.
“These moves will give us greater focus, help us innovate, and improve our speed of delivery,” said GroupM global ceo Kelly Clark.
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