Sugar & Partners has lost its two leading creatives – ECD Damon O’Leary and CD Dave Nash are about to end their five-year stint at the agency. “Damon & I have resigned and will depart this Friday,” Nash told M+AD.”
He was not yet ready to reveal the pair’s plans, but indicated they’d continue to work together, and promised to keep in touch – so watch this space.
“Thanks for your support,” Nash said. “Over the years M+AD has been a key outlet in helping us build the agency brand.
“We’ll be touch with what’s next – needless to say we’re pretty excited.”
“Over the years, M+AD has been a key outlet in helping us build the agency brand.”
Nash said he is “incredibly proud” of what’s been achieved over the past five years. Damon & I have always tried to hire staff and work with clients who believe what we believe; we’ve been pretty lucky to partner with some great clients along the way in the likes of Red Seal, NZ Rugby, Hubbards and The Blues.
“Creating the Red Seal brand from scratch that was subsequently sold for $80 million, and back-to-back Super Rugby launches were big highlights – helping shift things commercially with creativity and entertainment is what we do best.
“Now it’s time to move on, take advantage of new opportunities; and we’re excited to work on them together.”
New model
MD Jeremy Johnson says the agency’s “new model” will now see it working with creatives and managers chosen for individual projects, rather than “the traditional” CD model.
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