Bauer Media Group has named Paul Dykzeul as chief executive officer of Bauer Media Australia and New Zealand. Dykzeul, who has significant media experience across Australasia, Singapore, Vietnam, Taiwan, the UK and South Africa, is currently ceo of Bauer Media New Zealand.
Andreas Schoo, executive board member of Bauer Media Group, said: “I’m delighted Paul will be leading Bauer across Australia and New Zealand. Having worked extensively across both markets he understands the challenges and opportunities which exist for multi-platform magazine brands in this evolving environment.
“For the past nine years, he has built a strong and innovative media business and is ideally placed to bring that thinking to Bauer Media Australia.”
Dykzeul replaces Sydney-based Nick Chan who has “left the company”.
“I want to thank Nick for the work he has done in helping to position the business for future growth and wish him the best in his future endeavours,” Schoo said in a prepared statement issued to trade media.
Dykzeul has been ceo of Bauer Media New Zealand (formerly ACP Magazines) since 2007, returning home after spending 11 years in Sydney. During his time in Australia he held roles as director of international business and publisher for ACP.
Prior to that he was managing director of Murdoch Magazines before moving to Pacific Magazines in 2000 where he held the position of director of international licensing and operations, and publisher.
Leading a team of 300 people he has grown Bauer Media’s New Zealand operation which publishes many of the country’s most iconic magazine brands from popular culture through to special interest and premium current affairs.
“Having worked extensively across both markets he understands the challenges and opportunities which exist for multi-platform magazine brands in this evolving environment.”
It is also one of the fastest growing digital publishers and is highly awarded across advertising, content and digital.
Dykzeul said: “Across print, digital and events, Bauer Media has the strongest portfolio of leading magazine brands that connects audiences with our commercial partners at scale. I look forward to returning to Australia and working with the dedicated team to build and expand on those strong foundations.”
He starts in the role immediately and will relocate to Sydney in due course.
About Bauer Media New Zealand
Bauer Media New Zealand is the country’s largest and most influential magazine publisher. More than 2.8 million New Zealanders have read Bauer magazines in the past year and the duplicated monthly reach on Bauer websites is 1.3 million plus 1.5 million on social media. Magazine brands include the country’s most-read weekly newsstand magazines: Woman’s Day and New Zealand Woman’s Weekly plus the highest-selling women’s monthly title, The Australian Women’s Weekly NZ.
Bauer delivers premium audiences through brands such as NZ Listener, North & South, HOME, NEXT and KiaOra.
Integral to the company’s success are vibrant, information-packed websites and social media platforms anchored on the To Love Network. The company’s focus on innovation has led to a number of high-profile brand launches: Paperboy, Nadia, NOTED.co.nz and Nowtolove.co.nz.
Bauer Media NZ also publishes the country’s leading and hugely successful Property Press real estate guides, with 14 titles. Bauer Trader Media publishes industry-specific magazines and sites. For more information visit www.bauermedia.co.nz
About Bauer Media Australia
Bauer Media publishes 60-plus magazines in Australia, selling more than 60 million copies each year. They include some of the longest-running and most successful mastheads, such as the country’s biggest-selling monthly magazine, The Australian Women’s Weekly, Australia’s number-one weekly magazine, Woman’s Day, NW, TV Week, Cosmopolitan, ELLE, Australian Gourmet Traveller, Australian House & Garden and Wheels. Integral to the company’s success are vibrant, information-packed websites, mobile apps and social media platforms managed by Bauer Xcel Media, Bauer’s global digital division.
BauerWorks leads the way in creating branded cross platform editorial content for major clients including CPA Australia, Dubai Tourism and Weight Watchers. For more information visit www.bauer-media.com.au
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