Recognising the “epic advantage of collaboration” across their specialist skills and services, four Taupō businesses – The Business Studio, Good Graphic Design, Resonate Marketing and MediaSolve – came together as a single agency at a brand relaunch at the Millennium Hotel Taupō last week.
Legend (the new name) has arrived and kicks off a new era for this team of design, insight and marketing specialists.
“We’re already a tight team across the four businesses, and work on many shared client projects, so it makes absolute sense to become one entity,” says Legend director Sarah Matheson.
“In the past two years, we’ve developed multi-disciplinary businesses with clients across New Zealand and Australia, as well as supporting long-term clients such as the local Maori-owned dairy company Miraka and marketer Destination Great Lake Taupō, and helped them create economic growth in the region.
“What’s especially exciting and rewarding is that we’ve attracted young professionals back to Taupō, plus created opportunities for this demographic to explore work out of the main centres.
Both sides of the Tasman
Legend’s loyalty programme and data analysis system is operated throughout Australia and New Zealand.
Legend director Karen Rieser said: “There’s been phenomenal growth in this space, primarily in the pharmaceutical industry. With engagement in loyalty marketing, data analysis, design and social media we help businesses in both countries grow their client base.
“We partner with businesses and use our creative brainpower to help them grow and reach their customers in relevant and engaging ways.”
- For more information about Legend Taupō, contact PR exponent Sam Clemerson at 021 178 4891 or email hello@legendhasit.co.nz.
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