MediaCom has today announced the appointment of established industry veteran Craig Marshall as client service director. His role will focus on existing successful client partnerships.
With over 15 years of experience within media & communications, Marshall is a professional with an intimate knowledge of both agency and media-owner environments. Joining MediaCom from previous employer TVNZ, Marshall brings a wealth of experience across a broad range of client categories including automotive, financial services, FMCG, entertainment and retail.
His appointment follows the recent promotion of client service director Matthew Vogts to managing director.
Marshall shall report directly to MediaCom New Zealand MD Matthew Vogts, who said: “Craig brings a wealth of experience and expertise to our team as he has built a reputation as a trusted strategic counsel to senior clients. Needless to say, we are chuffed to have him on board.
Craig Marshall said: “MediaCom is packed full of talented and passionate individuals and it exudes a positive and collaborative high performance culture. I’m thrilled to have the opportunity to work with the team and the amazing portfolio of clients.”
Vogts says 2017 has been a successful year for MediaCom, and says Marshall’s appointment supports MediaCom’s ongoing commitment to delivering this calibre of work and meeting their clients’ changing needs.
Marshall will report directly into Matthew Vogts, recently appointed Managing Director of MediaCom New Zealand.
About MediaCom
MediaCom is The Content + Connections Agency, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$31 billion, employing 7000 people in 125 offices across 100 countries. Its global client roster includes Dell, P&G, Shell and Universal. The agency was recently named Global Agency of the Year at the 2016 M&M Awards, an accolade it has been awarded six times in the past eight years and FOM Global Agency Network of the Year in 2017, winning an unprecedented 18 awards.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
About GroupM
GroupM is a leading global media investment management group serving as the parent to WPP media agencies, including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis – each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximise the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US$19 billion.
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