Leading 1-1 and digital specialist agency justONE have strengthened their senior client service offering with the appointment of Clare McCracken in the role of senior account director.
She brings 14 years’ experience in marketing communications with a focus on digital, having led key accounts across a range of categories including Telecom/Spark, Tourism New Zealand, ANZ, ASB, Precision Seafood Harvesting, Lion Breweries and Vice Australia New Zealand.
Prior to joining justONE, McCracken had worked in a senior role at TBWA, DDB and Contagion.
justONE MD Ben Goodale says he is thrilled with the new appointment saying McCracken’s strong digital experience complemented justONE’s offering as data, CRM and loyalty experts.
“We’ve had the good fortune of working with Clare previously when she contracted with us a few years ago, and we were thrilled we were able to offer her a role here now, as I’ve long wanted to bring Clare into justONE.
“Prior to joining justONE, McCracken had worked in a senior role at TBWA, DDB and Contagion.”
“Attracting talent of the calibre of Clare is very exciting, especially as we continue to frame the business around the evolving needs of data driven marketing.”
justONE managing partner Amy Watson said: “Clare brings a wealth of both management and strategic experience to the role, which is really exciting for us as an agency.”
McCracken said: “I love a new challenge and working with people who see things differently. To me, success is being able to bring a variety of expertise together to generate the best results for clients; this makes justONE the perfect team to be a part of, as they build a formidable digital offering.
“I’m hugely excited about what’s in the pipeline.”
About justONE
Established in 2006, justONE is an award-winning one-to-one and digital agency with expertise in CRM, Loyalty, 1-1, Retail, Database Marketing, Direct Response and more. justONE works with some of the country’s top brands and is part of the Clemenger Group, Australasia’s largest marketing communications group comprising more than 50 diverse advertising, marketing and related specialist units in Australia and New Zealand.
Share this Post
