Paris-based freelance British journalist Mark Tungate – the gent who runs the Epica Advertising Awards – has released a new book about the business of travel, The Escape Industry.
The Escape Industry explores the most famous and innovative travel brands and what has enabled them to survive the industry’s transformation since the start of the 21st century.
“Glamour and allure aside, travel is also a hugely competitive, multi-million dollar industry that marketers from all sectors can learn from,” reads the release blurb.
“Whether you’re a marketing or branding professional, travel and tourism student, or simply interested in travel, this book will take you on a journey across the globe and to the heart of this rapidly changing business.”
About the author
Mark Tungate is the author of several books, including Fashion Brands and Adland. His articles have appeared in publications including Campaign, Advertising Age, The Financial Times and The Daily Telegraph.
He is a regular contributor to the ad industry intelligence site AdForum and is editorial director of the Epica Awards, where specialist journalists celebrate excellence in design, advertising, PR and branded content.
He lectures on advertising and branding at universities and conferences globally.
The Escape Industry (ISBN: 9780749473501) goes on sale on Tuesday 3 October. It costs £19.99 (NZ$37).
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