In response to the company’s growing presence in Asia and surrounding region, The Sweet Shop has opened a new lead office in Shanghai, expanding its footprint to a total of seven offices around the world.
Heading up the new Shanghai hub is Laura Geagea, who will take on the new position of managing director, China. The move makes The Sweet Shop one of the few international production companies to operate out of Shanghai.
Paul Prince, founder and ceo of The Sweet Shop said: “Our Shanghai office will play a dynamic role in providing quickfire response and creative production solutions to clients and agencies across mainland China.
“Our point of difference is we can produce content to an international standard, while also having an intimate understanding of local brands and agencies.
“Laura Geagea’s multilingual and multicultural assets have propelled her as a polyvalent producer in different countries, languages and cultures.”
“Shanghai is home for me. We feel it’s the right time to have an office here.”
Fluent in Mandarin, English, French, Arabic and Spanish, Laura Geagea has worked all over Asia as both a freelance producer and as The Sweet Shop Asia’s executive producer for Asia MENA.
She’s also a seasoned producer with experience across all types of media, and the lead on projects as diverse as art installations, photoshoots, commercials and feature films.
She recently produced director Steve Ayson’s Senior Rebel spot for Volkswagen out of DDB Guoan, Amos LeBlanc’s Sit Closer Together for Tiger Beer from Marcel Sydney, and Damien Shatford’s Powerwalk spot for TD Ameritrade.
Laura Geagea said: “Shanghai is home for me. I’ve lived and worked here for nine years now. We feel it’s the right time to have an office here to expand our offering to clients and agencies, and support the development of our new talent.
“There are friends in the local advertising community we would love to work with more.”
Founded in NZ in 2001, The Sweet Shop has today grown into a multi-disciplinary production company with a global reach and offices in Shanghai, Bangkok, Auckland, Sydney, Melbourne, London and Los Angeles.
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