Colenso BBDO picked up seven Golds, two Silvers and a Bronze overnight at the Spikes Asia Tangrams Effectiveness Awards (formerly known as the Asian Marketing Effectiveness and Strategy Award) in Singapore. Republik won a Silver.
Colenso’s Golds:
- Lifestyle category: Burger King Backyard
- Integrated Marketing Campaign: Burger King Backyard
- Integrated Marketing Campaign: Burger King Backyard
- Digital Strategy: Burger King Backyard
- Innovative Use of Media: Amnesty Unblocker
- Media Strategy: Amnesty Unblocker
- Digital Strategy: Amnesty Unblocker
Colenso’s Silvers came in Innovative Use of Media for Anchor X-Ray Cast, and in Media Strategy for Amnesty Unblocker. The agency’s Bronze was for Bank of NZ Crusader Home Turf in the Financial Services category.
Republik’s Silver came in the Digital Strategy category for Unitec Classroom.
Clemenger BBDO Melbourne was Agency of the Year.
Australia led in the country tally with 37 awards, followed by China (18), India (13), Singapore (13) and New Zealand (seven).
The Tangrams are a division of the Spikes Asia, and the results were unveiled at the Spikes festival currently running in Singapore.
EDITOR’S NOTE: These results came to M+AD in a format that was complex and difficult to edit. Our version is likely to contain errors and omissions – and we’ll update our report as clarification emerges later today. In the meantime, readers might like to scan the full results table in the Campaign Asia article (see link, below).
Share this Post
